Electric - Cloudburst Mousse 10.14oz

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Electric - Cloudburst Mousse 10.14oz

The Headlines:

  • Creates a defining hold to short or long hair styles
  • Evaporates to leave no stickiness or residue
  • Avocado oil replaces alcohol for a range of health benefits

Perfect for:

  • Creating a defining hold on both long and short hairstyles.
  • On-set and backstage use - thanks to the evaporating qualities. 
  • Creating high volume looks


The story:

 Electric Founder Mark Woolley always knew the importance of a firm holding mousse to a hairstylist working on-set and backstage, but at the back of his mind he saw mousse as a retro product, that was often sticky and drying to the hair. This meant a mousse wasn't the first thing in mind to bring out as part of the product family. 

 However, C-6 Cloudburst’s formulation has been hand-crafted over two years of developing and testing in the UK. The aim was to create a firm holding mousse that moisturised rather than dried the hair. And that all the residue evaporated in the same unique way that Smoothing Cream, Preparation Spray and Volume Liquid Mist do. 

 To achieve this, we set out to reduce the alcohol in both the formulation and the carrier by replacing it with a natural ingredient, which was avocado oil. Usually mousse contains around 80% alcohol, our formulation contains only a very small amount in the aerosol propellant.

 This mousse feels like nothing you’ve ever felt before, it is moisturising rather than sticky to the touch and is soft and light like a cloud, but will not turn to water right away.

 Avocado oil is an all-natural, non-greasy oil with a range of health benefits. The fruit enhances the absorption of important nutrients, improves skin and scalp healing, acts as a natural sunblock through the mono-saturated fats that provides a protective layer over the scalp. Avocado oil also fights hair loss, as its vitamin E and B helps to strengthen and nourish hair follicles. 

 Cloudburst features active heat protection, and as the avocado oil is combined with the Electric signature fragrance, it smells incredible. 


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