Explore the basics of some of our most popular hair color lines to find the right fit for your salon. Many of them can be customized to get the result you’re clients are looking for. It’s just a matter of which formula and benefits work best for your application style.
“Color is emotion, fashion, creative beauty. Alter Ego Italy has developed a complete range of salon exclusive color services designed to satisfy a multitude of color desires.”
AEI has two hair coloring lines that we’ll be sharing with you today.
Technofruit Color is a permanent hair coloring cream that is enriched with Garcinia Mangosteen and used by professionals for proven and effective color results. This professional color service is complete and guarantees perfect, high performance, precise, lasting color results. The formula is PPD free and comes in 119 nuances.
My Color is the new ammonia-free and PPD-free formula, created to satisfy the growing requests for a more gentle color. The specially selected anti-oxidizing, hydrating, and nourishing properties guarantee complete grey coverage and maximum respect for both the hair structure and the scalp.
Moda&Styling (M&S) is Elgon’s permanent coloring cream. The colors are chosen for their strength and ability to vibrate, and the line includes 102 nuances. The active ingredients in M&S ensure an intense, glossier, longer lasting color. This color line is ideal for stylists looking for:
- rich and decisive color
- personalized service and a specific coverage solution for each hair type
- optimized cost (the product comes in a larger tube, taking up less shelf space)
- I-Light in a direct, high-intensity color option. It comes in ready-to-use shades that are intermixable to create a variety of results. The range includes 13 shades and 3 filters. This line is divided into 4 series:
- Primary: True primary colors. Used pure or mixed to enhance or revive hair color.
- Natural: Perfect for blending white hair. Enhances, corrects, and revives natural or previously colored hair. It can also be used to maintain color between services.
- Toner: These are ready-to-use fashion colors. They are ideal for toning or to create unique results on previously lightened hair.
- Filter: The three filter options (Pastel, Vintage, and Dark) can be added to any I-Light product to create a “just right” shade for your client.
Let’s break down the JBH Colour line. This line has a pH level of 8.59, which is the minimum pH level needed to push the pigment into the hair. The formula has less than 1% ammonia in levels 1-10 and less than 2% in their High-lift series. The pigments are pharmaceutical-grade and measure 99.98% in purity, which is the smallest and purest pigment molecule in the world (micro-molecular). Colour is formulated with pure botanicals that survive in a moderately alkaline pH and work to leave the hair healthy and shiny. The botanicals include: black pearl powder, aloe vera, argan, acai berry, beeswax, and vitamin C.
As far as their production process goes, they use a pharmaceutical manufacturing protocol with a completely automatic production process. All production, transport, and stock phases are carried out in a sterile environment, under vacuum, and at a controlled temperature. This ensures the color does not undergo oxidation and its molecules reach a level of purity equal to 99.98%.
Ten minutes can change everything. Mowan International proved it with their Megix10 color line. Years of research and development have produced a revolutionary and unique hair coloring system. Megix10 offers increased performance, efficiency, and peace of mind. You can provide your clients with superior results while safeguarding their health and hair. Here are some of our favorite 10s from Megix10:
- 10 minute processing time
- 10x safer
- 10x healthier hair
- 10x more efficient hair coloring service
- 10x softer hair
Megix10 provides an innovative experience. The formula is efficient, offers more protection due to the decreased contact time, and gives you the peace of mind with its ability to achieve superior performance in considerably less time.
IGORA ROYAL by Schwarzkopf brings you true color with uncompromising coverage and unbeatable retention. It was developed with colorists for colorists, and lets your creativity run free, providing you with the tools to transform imagination into reality. The line offers true-to-swatch color results for ultimate reliability – even under the most challenging conditions. Schwarzkopf developed their colors to provide a solution to your everyday salon requirements, from specific client needs such as total coverage and increased scalp comfort to satisfying the most creative colorist with over 110 beautiful, intermixable shades to choose from.
To browse and learn more about our large selection of professional color lines, create an account online or connect with a NSR beauty industry expert by calling or texting us at 1-800-622-0003. We’re here to help!