In the Information Age, the world is changing almost faster than we can keep up. One of the biggest ways the digital era has changed our daily way of lives is through the introduction of social media. For salon industry professionals, social media has become a complete game-changer. It gives salon experts the opportunity to share their products and engage directly online with their existing and potential clients.
At National Salon Resources, we offer a wide range of salon products to help boost your sales as a salon industry pro. In this post, we’ve put together a few of the top products you should be promoting on social media.
If you’re not sure how to use social media, one of the best ways to get your viewers engaged is to show before and after images. Few products are better suited for before and after shots like anti-frizz products.
We offer a number of high-performance anti-frizz products from Colorwow and Moroccanoil. Colorwow’s DREAM COAT, which is one of the hottest products on the market today, is inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles. Not just a split end mender, Moroccanoil’s Mending Infusion is a vitamin-fueled, quinoa protein-packed formula that nourishes, conditions and strengthens for a silky, fresh-cut appearance. The ultra-lightweight argan oil formula reduces visible signs of damaged hair—such as frayed ends, dryness and color damage—while taming frizz and preventing further damage. A blend of argan oil and baobab extracts, packed with antioxidants and amino acids, transforms ends from dry and brittle to silky and touchable.
2.Men’s Grooming Products
If you’ve got male clients, we offer a wide range of men’s grooming products you could be promoting on social media and sharing with your clients. This is a great way to get your male clients engaged with your products on Instagram.
Men’s grooming products have come a long way from the days of simple shaving cream and hair grease. Try promoting some of our great products from Reuzel like Reuzel Fiber Pomade by using it on clients after a cut. Style their hair and post images to Instagram to demonstrate the firm but textured hold of this great product. Or offer a package promotion with Wood and Spice Beard Balm and Hair Tonic.
Hemp products are trending these days. From the healing properties of CBD oil comes a broad selection of hemp-based products that look great on social media. Hempz offers decadent products like Pink Pomelo & Himalayan Sea Salt Moisturizer, Sweet Pineapple & Honey Melon Moisturizer, or Sugarcane & Papaya Kit.
Or, offer one of the many hemp-based products available from Earthly Body. CBD Lavender Intensive Cream soothes the joints with the benefit of essential oils. Or, offer promotions of Earthly Body’s CBD shampoo.
Boost Your Sales With Professional Salon Hair Care Products Online
If you’re looking for ways to increase your sales by adding great products to your offerings, we’ve got you covered. At National Salon Resources, we help salon professionals increase their sales by offering some of the best salon products available on the market.
Social media is a fantastic tool for keeping your clients engaged and bringing up your sales between appointments. Sign up for your National Salon Resources account to get started today, or connect with one of our salon product experts by calling us at 1-800-622-0003.