The holidays are just around the corner, and that means clients will be stepping into salons to get their holiday looks in order. The holiday season is the perfect time to turn seasonal clients into loyal, year-round customers. At National Salon Resources, we love helping licensed cosmetologists find the right tools they need to connect with the right clients. We’ve put together five strategies you can use right now to boost your holiday business and build loyalty in your clients.
1. Roll out some exciting new specials.
The holidays are the perfect time to share some fantastic new specials that will bring in new clients and re-engage your existing base. Begin promoting your holiday specials in October, when most clients are starting to think about the holidays. Be sure to promote your specials in every possible venue, whether it’s your website or social media. You don’t want to forget to get the word out about your great promotions to your current clients too! It will bring them back to your chair for additional services they might not otherwise have considered.
2. Connect on social media.
Salons are a perfect fit for social media. There’s always a great photo to share! You can use your social media accounts to run a holiday contest, asking clients to like and share your product, or you can ask them to share what they love the most about your services. People are usually more than willing to share their opinions, so they’ll promote your products and services for you! This is also a great way to keep your base energized and connected to you for future promotions.
3. Introduce charming holiday gift cards.
Gift cards are a wonderful way to expand your client base. People love to give gift cards as holiday gifts. In fact, more than $27 billion will be spent this holiday season on gift cards for everything from electronics to beauty supplies. Make your gift cards easy to gift by packaging them in attractive wrapping, and be sure to promote them on your website, station, and social media. If it looks good, it will sell itself.
4. Show your clients you appreciate them with a gift.
Everyone loves a gift, especially clients! This is the perfect opportunity for you to show your clients how much you appreciate them with a little gift. The best part? It also gives you a chance to share an exciting new product they will love and want to buy in the future. Gift your loyal clients a travel-sized version of a salon Haircare Product uniquely suited to their individual needs that they haven’t had the chance to try yet. Don’t forget to include a little note thanking them for their loyalty.
5. Promote your best work online.
The holidays are the best time of year to showcase your artistic skills. Most clients love helping promote their stylist and their work across social media, plus it’s a great way to share the specific products for each look. Your website is a great promotional tool as well. Sharing your work helps inspire customers and get them excited to book for their own special look.
Professional Salon Products and More
As you put together your big marketing push for the upcoming holiday season, be sure to check out our wide range of professional salon products for licensed cosmetologists. At National Salon Resources, we can help with everything from Hair Color products to Beauty Essentials. Give your clients the salon products they love this holiday season and keep them coming back throughout the year. Create an Account to view our wholesale pricing, call 800-622-0003 to connect with one of our beauty industry experts to place your order, or check out our Classes and Events to grow your business today.