With salons across the country in the process of reopening after a temporary closure due to the pandemic, salon professionals are breathing a collective sigh of relief. While you’re welcoming your clients back for their long-awaited blowouts and colors, it’s a good time to think about ways to diversify your salon income. If you’re not taking advantage of online product sales, now is the time to get started.
Selling products online can provide a steady source of income during slower times and unforeseen events. Clients want ways to support their stylists through product purchases and also enjoy the convenience of being able to do so online. National Salon Resources is an industry leader in providing professional beauty supplies for licensed cosmetologists and has partnered with Salon Interactive, which allows stylists to sell products online and ship directly from NSR warehouse to your customer. Here are some great tips on how to diversify your salon income by offering online products that your clients will love to purchase regularly.
Remember: Clients Want to Buy From You
Think about clients that purchase products from your salon. What leads them to make that purchase? In a world where big box stores and mega-sized online retailers are taking over, clients love the connection and trust they have with their cosmetologist. You know them personally, and you understand the salon products you’re selling well enough to make a personalized recommendation that’s right for their hair.
Clients are also more eager to support local businesses in the wake of the recent global crisis. Many would happily purchase their salon products directly from their stylist if given the opportunity.
Embracing Online Sales
With millions of Americans practicing social distancing measures, online sales are taking place on a record-breaking scale. Clients love the convenience, but they also want to shop locally and support small businesses. That’s where Salon Interactive comes in to give you and your clients the best of both worlds.
With Salon Interactive, you can take advantage of the convenience online shopping offers your clients without compromising the small business experience they love. When you create your account, your clients will be able to access your own branded store without having to worry about tracking inventory or shipping. It is free to use, including your own custom-branded online store! There is also an option to add custom email marketing for a very low, reasonable price. Commissions for each order are paid directly to the stylist once a customer places an order.
Check out these great benefits of a Salon Interactive account:
- Fast & easy setup
- Easy promotions and special events
- Goal setting, sales graphs, and more
Increase Your Income With Online Products Today
With online sales from National Salon Resources, you’ll start making commissions while offering shopping convenience your clients will love from their favorite salon professional. It’s a great way to make money even when you’re closed.
To get started with online sales, you can sign up for Salon Interactive by clicking here. Feel free to text or give us a call at 1-800-622-0003 if you’d like to learn more about the program. You can also sign up for your National Salon Resources account online to place an order using our online catalog.