Adding salon retail products to your salon is one of the best ways to increase your sales as a professional stylist. Whether your clients are purchasing beauty essentials or haircare products, offering products fit to their needs improves client experience and boosts your income.
At National Salon Resources, we offer many retail cosmetology products your clients will love. If you’re relying solely on upselling at salon visits to increase these sales, you are missing out on a huge opportunity. A great way to boost your revenue is through your social media. You can promote your retail products to an already existing client base.
Across social media platforms like Instagram and Pinterest, users are hungry for beauty and hair care products. Salon retailing offers clients a chance to bring the salon experience into their home by purchasing high-quality salon products.
Engage Existing Customers and Create New Ones
Social media is a great way to engage your existing customers and get them excited about new products and styles. Customers frequently tag others and share their favorite products on social media, so your existing clients can help build a following for you, by sharing images and content they love. Offer content that is in line with your brand to support your retail sales. This way, your products help engage users and reinforce your brand.
Here are a few more ways to engage customers for your add-ons:
- Offer giveaways
- Encourage product reviews with customer incentives
- Use ad targeting and promotions
- Pair complementary products
- Stay on-trend
- Use trending hashtags
To browse and learn more about our large selection of retail salon products, create an account online or connect with an NSR beauty industry expert by calling or texting us at 1-800-622-0003. We’re here to help!