If you’re a salon industry professional looking for ways to increase your salon business, add-on sales are a great way to add additional sales to every ticket. Just as restaurant servers can boost their overall ticket sales by upselling drinks and desserts, salon industry pros can add to their sales by recommending add-ons. Add-on products add value for your clients as well, creating a more enjoyable experience by connecting them with products they’ll love. These add-on products can include travel-size products, hair accessories, and skincare sachets.
In the Digital Age, social media offers exciting opportunities for promoting add-ons from National Salon Resources. In this blog entry, we’ll share some tools for using social media to promote add-ons your clients will truly enjoy.
Adding to Your Sales
Add-ons are a perfect partnership for social media. Great products give salon professionals something to use to engage their clients. When your clients share products on social media, they’ll advertise for you. All you have to do is create engaging posts they’ll enjoy and want to share with their friends and online community.
The trick is to connect with products that promote your brand identity and offer your clients value at the same time, building brand loyalty in the process. If you’re not using social media, you’re missing out on a crucial piece of your business.
All of these platforms are great places to engage with your clients:
Engaging With Your Clients
Before you choose which add-on products you’d like to promote, begin by identifying your target audience. Posting regularly encourages your clients to promote your business for you. If your target audience loves staying on-trend, share trending skincare products and hot looks. If your clients prefer an edgy, funky style, post hair products and images that promote that look.
Here are a few more ways to engage with your clients:
- Answer product questions right away on Facebook and Instagram.
- Offer product giveaways to get clients hooked on your products.
- Share exclusive offers on social media platforms.
Give Your Clients Beautiful Salon Products They’ll Love
If you’re ready to offer your clients the salon product they’ll be buzzing about, check out our selection of cosmetology supplies at National Salon Resources. With the best hair care products they’ll love, your clients will enjoy the experience of engaging with great products on social media.
Sign up your account online to connect with our selection of beauty supplies. To speak with someone on the phone, call or text us at 1-800-622-0003.