If you’re a salon professional, you probably already know that add-on sales can significantly boost your overall income. Salon customers love the opportunity to purchase products you recommend for their unique needs. As their stylist, the service you provide by recommending these products adds to their overall experience.
In recent years, more consumers than ever before are turning to the internet to purchase their products. With the rise of online megastores selling everything under the sun, it’s more important than ever to offer your products with purpose and a plan. That’s why our experts at National Salon Resources put together this guide to understanding how you should go about boosting your income with online sales.
Create an Online Sales Strategy
The most successful approach to online retail sales is going to be built around a carefully mapped out strategy. Decide what your goals are for your salon’s online sales. Make sure you understand what your clients are looking for when they shop online and then gear your sales approach to meet that need.
Offer Value-Added Service with Personal Recommendations
Your clients love the individualized relationship with their salon professional. You know their hair better than anyone, and you have the expertise to make recommendations that can improve the way they look and feel. Stay connected with your clients between visits by offering product suggestions that they’ll love from lash products to hair treatments that work with their texture.
Give Your Clients What They Want
Find out what your clients are interested in or currently looking for and make sure to offer it. It’s a great idea to keep up with trends and connect your clients to products that match those trends. This also helps them avoid the pitfall of picking up a lower quality product that they’ll be disappointed in. Use your expertise to help them find the very best of what they’re looking for.
Take Advantage of Social Media
We can’t stress this enough. The future of sales is heavily connected to social media with more consumers than ever before turning to blogs, YouTube videos, Instagram, and Pinterest for their salon product recommendations. Make sure you have a great social media presence where you can feature your products in tempting, beautiful images. Then link to your online sales portal and watch the sales revenue roll in.
Online Professional Salon Products for Salon Professionals
If you’re not taking advantage of online salon sales, you’re missing a significant chunk of revenue. Online sales offer the simplest way to increase your income. Once you have introduced your clients to how easy it is for them to shop with you online, odds are they will continue to buy on a regular basis.
The options are endless. Online salon sales are a win-win for you and for your clients. Sign-up and create your custom online store with Salon Interactive. For assistance, contact our salon product experts at 800-622-0003.