It’s December, and that means jingle bells and holiday spirit are everywhere, even in your salon! With all of that goodwill and good cheer around, salon clients are spending more than any other time of year on holiday salon products from gifts to splurges to holiday updos. If you’re not taking advantage of the opportunity to boost your sales through holiday promotions, you could be costing your business now and later. That’s because holiday promotions can bring in new clients in addition to boosting holiday sales among existing clients, which adds up to bigger earnings all year long.
Our experts at National Salon Resources offer a wide range of professional salon products including hair products, skincare products, and more. In this article, we’ll talk about some of the top holiday promotions you should try this season at your salon.
1.Add a Selfie Backdrop to Your Holiday Decorations.
When your clients are happy with their treatment, what’s one of the first things they do? More clients than ever before stop to take pictures and share them on social media to show off their beautiful hair or skin.
Why not give them a highly Instagrammable backdrop to do it in with your salon info conveniently placed in the frame? That way, when friends comment on their fantastic new holiday look, your clients will be helping you promote your services.
2.Bundle Pretty Gift Sets to Promote on Social Media.
One of the best ways to serve your clients during the holiday season is by offering attractive gift sets they can give to friends and loved ones. Put together some products you want your clients to fall in love with and bundle them in an attractive gift set they’ll be proud to give and photograph.
NSR also sells pre-packaged holiday gifts. Check them out here!
Share images of your gift bundles on social media. This is a fantastic way to clear out old inventory while gaining interest in new products. It also helps make your clients’ holiday shopping easier, which makes it a win for everyone.
3.Offer Free Gifts With Holiday Purchase
If you’re looking for ways to sell your clients on high-end beauty products, try offering smaller travel sizes as a free gift included with any holiday purchase. These can make fantastic stocking stuffers, and they give you a chance to get your client to step outside of her comfort zone without having to risk purchasing a new product.
Holiday Salon Products Your Clients Will Love
If you’re looking for opportunities to expose your clients to new products, holidays offer the perfect opportunity. At National Salon Resources, we offer a wide range of quality salon products.
To check out our stunning selection of salon products, sign up for your National Salon Resources account online. You can also speak with one of our experienced salon experts by giving us a call or texting us at 1-800-622-0003.