Los Angeles, USA – From October 17th – 20th 2019, Elgon, the legacy hair care brand from Italy, made its debut at the largest fashion week production on the west coast Los Angeles Fashion Week Powered by Art Hearts Fashion. The event featured over 30 international designers and was held at the Majestic Downtown. From start to finish Elgon hair care created hundreds of runway looks over the course of the 4-day span of shows.
Los Angeles Fashion Week powered by Art Hearts Fashion was awarded the official recognition by the city of Los Angeles for its work in the arts and fashion community, and attracted droves of celebrities, stylists and the fashion elite to its creative forum for the celebration of everything beauty. Elgon was at the helm of this celebration with its exquisite Italian formulations and quality, the looks on the runway were a true representation of the decades of expertise from the hair care company. From slick back ponies, to over the top hair sculptures, Elgon hair products were up for the challenge and seamlessly created the hundreds of hair looks with their vast array of styling products.
To learn more about Elgon visit www.ElgonCosmetic.com and to learn more about Art Hearts Fashion visit www.ArtHeartsFashion.com and by city at www.LosAngelesFashionWeek.com, www.NYFW.net and www.MiamiSwimWeek.com.
100% Made in Italy. Elgon was established in 1970 in Milan, the international capital of fashion and style, drawing on the talent and experience of the founder in the field of professional cosmetics. For 45 years Elgon has worked to provide the right tools to hairdressers that believe in the power of beauty and in the creative force of their job.
Celine, Elgon Italy LLC
5 Cheryl Lane
Boonton Township, NJ 07005
About Art Hearts Fashion
Established since 2011, ART HEARTS FASHION is a forward-thinking and innovative fashion platform that is breaking new ground with cutting-edge runway presentations in New York, Los Angeles, Miami, and Asia.
The visionary productions have garnered national and international acclaim from fashion authorities including, but not limited to, Harper’s Bazaar, Vogue, WWD, Cosmopolitan, Elle, Popsugar, and Refinery29. It has attracted mass media coverage by major outlets such as Snapchat, Today Show (NBC), CBS Television, Fox Television, Amazon Prime, The Huffington Post, Forbes Magazine, and numerous digital and cable networks throughout the world. As of 2018, ART HEARTS FASHION produces the #1 Los Angeles Fashion Week, #1 Miami Swim Week, and in the top fashion platforms at New York Fashion Week. (www.ArtHeartsFashion.com)