The world changed dramatically over the past year. In this ever-changing world, the salon industry is more important than ever. Meeting your client’s needs and staying informed on industry trends is essential to salon industry success.
To help you stay ahead of the curve, our team at National Salon Resources is sharing this guide to some of the biggest salon industry trends right now. Check out these ideas and then contact our customer service professionals to maximize your salon success in the coming months.
1.The Complete Self-Care Experience
After a challenging year, clients are more in tune with the need for self-care than ever before. The salon is more than just a place to get a new look.
It’s a complete experience where clients are looking for pampering and much-needed “me time.” You can maximize your clients’ experience with little details like special scalp treatments with hot towels for their necks. And don’t forget to recommend products that emphasize self-care at home after their appointment.
2. Emphasis on Influencers
By now, a cornerstone to your marketing plan should include engagement with users across social media platforms, especially Instagram and Facebook. Engage with influencers who may repost your content, and be sure to post new looks and products regularly and use your social media sites for promotions.
Clients want knowledgeable stylists with the expertise to recommend products that work for them. And with digital tools available through sites like National Salon Resources, getting your clients more of what they want is easier than ever before.
4.Specialized Areas of Expertise
Younger clients are savvy consumers, and they’re interested in connecting with professionals who are experts in specialized areas. And because they’re actively engaged on social media sites, they’ll become your biggest promoters once the word gets out that you’re the best in your area at hair color or balayage. National Salon Resources offers a wide range of education opportunities including balayage classes, hair extension training, and more.
Contact NSR for Salon Products and Education
Are you ready to maximize your potential for salon success this summer? At National Salon Resources, our salon consultants are at the forefront of salon industry trends from technology to education. Our team of salon consultants and customer service representatives is here to help you set and meet your salon goals.
To get started on your path to salon success, text us or call 1-800-622-0003 to speak with a member of our team or sign up online for your National Salon Resources account today. We can’t wait to connect with you!