Your regular customers are the heart of a successful salon business. Finding ways to expand your most loyal customer base can dramatically increase your regular salon income. One of the best ways to expand your clientele base is through locally targeted promotions.
At National Salon Resources, our beauty industry experts specialize in providing professional beauty supplies for licensed cosmetologists. From texturizing hair products that create lustrous locks to the best beauty products, add-on products offer fantastic opportunities for bringing in new clients. Here are some ideas to help you expand your salon clientele base using localized marketing and high-quality salon products.
Marketing Locally Using Great Promotions
The first step to expanding your client base is connecting with new clients in your area. By offering a great salon promotion, you can attract new customers in your area. A great promotional strategy can bring you an immediate boost in sales, but it’s the long game where you really see the benefit of a great marketing strategy.
Here are a few promotion ideas to reach more clients in your area:
1.Offer Discounts for Referrals
Word-of-mouth advertising is the heart and soul of a small business. By offering your clients a referral deal, you’re giving them an incentive to spread the word for you. You can even have referral information printed on the back of your business card and give your best clients a few when they stop by.
2.Partner with Other Businesses
One way smaller vendors are finding success at expanding their client base is through networking with other small business owners. Consider collaborating on a bridal photoshoot where vendors will help spread the word among their clients. Your dreamy wedding hair extensions will look twice as stunning when displayed against a beautiful wedding backdrop. Another option is to offer a package of services with other local businesses for holidays and special occasions.
3.Offer a Loyalty Card
A loyalty card is a fantastic way to encourage one-time clients to become regulars. Offer a free gift with a certain number of visits. This also gives you the opportunity to introduce your clients to great hair care or beauty products they’ll love and want to purchase in the future.
Expand Your Client Base with National Salon Resources
If you’re ready to expand your client base, start by asking the right questions and offering them quality salon products that will keep them coming back for more. At National Salon Resources, we can help you connect your clients with the best professional hair care products for their needs.