With Halloween behind us and Thanksgiving just around the corner, folks are already starting to make holiday plans for this year. Before you know it, the holiday season will be upon us, and if you’re not ready, you’re going to be behind the competition when it comes to getting ready for holiday promotions. Long before you sit down to a plateful of turkey and dressing, your salon should already be gearing up for social media promotions and email campaigns. Your goal should be not only to maximize your holiday profits but also to take advantage of the annual business boost to gain new clients and leads that add up to sales all year.
At National Salon Resources, we specialize in helping salon professionals increase their sales by offering high-quality professional beauty supplies for licensed cosmetologists. In this post, we will share some of our top promotion and product ideas for boosting your holiday sales and adding to your client base long after you ring in the new year.
Making a Holiday Promotion Strategy
Adding sales and promotions to your social media accounts can be a great way to help your business temporarily, but sales don’t mean much if you don’t approach them strategically. Before you kick off the holidays, creating a holiday business plan that helps you make the most of your holiday sales opportunities. Determine which areas of growth you want to work on with your holiday promotions. Perhaps you are great at getting regular clients, but they don’t come often enough. Your area of focus should be on increasing the frequency of your clients’ visits.
Here are a few key focus areas you may wish to consider this season:
- Overall increase in client spending
- Add-on sales
- Increasing your client base
Putting Your Plan into Action
Once you’ve decided on your main focus this holiday season, it’s time to create a complete strategy for your holiday promotions. First, you’ll need to determine your holiday marketing budget. Next, set up your Google calendar and establish deadlines for social media promotions and bookings.
You’ll also want to choose any new specialty products you wish to offer this holiday season from hair smoothing products to the best skincare products for your clients. Finally, develop a strategy for referral incentives. With the right effort, your hard work will pay off in increased profitability all year long!
It’s Beginning to Look a Lot like Holiday Salon Bookings!
Holidays are a fantastic time to think outside the box and experiment with new products and promotions. Your existing clients will be making plans for special events and holiday travel, which means increased bookings from your already loyal base. But holiday shopping, gift-giving, and self-care splurges are all opportunities for growth, increased revenue, and new clients. At National Salon Resources, we can help connect you with the products your clients will love to place on their vanities as much as they enjoy finding them under the Christmas tree.
To get connected with the best salon products in the industry or sign up for one of our classes, register for your National Salon Resources account online. You can also speak with one of our experienced salon experts by texting or calling us at 1-800-622-0003.