With the new year right around the corner, your salon clients are already starting to think about new looks for 2022. After a couple of years of laid-back looks and Zoom meeting hair, clients are looking forward to getting out in the world again, and 2022 hair trends will reflect this shift. Across the board, expect to…
A few years down the road from its original rise to popularity, the balayage hair trend can hardly be called a trend these days. When it comes to subtle, beautiful color that grows out well without spending a fortune on upkeep, there’s no better look, and clients are catching on. That’s why one of the…
When it comes to quality salon products, few brands come with as much recognition as Schwarzkopf. And that recognition is well-earned for a salon brand first developed more than 120 years ago by Hans Schwarzkopf, a German pharmacist and chemist. Schwarzkopf quite literally pioneered the shampoo industry, creating the first powder shampoo in 1903, and…
After a year of letting their hair grow out and leaning into outgrown root looks, clients are ready to treat themselves with fresh hair color. And with fall right around the corner, there’s no better time to remind regular salon clients to schedule a visit. If you’re looking for a new product that really stops them in…
Between all of the color, product, and styling, maintaining beautiful hair that turns heads can take a lot of work. But unfortunately, all of that effort can be tough on your hair and eventually start to take a toll. From thermal damage to environmental factors, every little thing our hair is exposed to can strip…
The world changed dramatically over the past year. In this ever-changing world, the salon industry is more important than ever. Meeting your client’s needs and staying informed on industry trends is essential to salon industry success. To help you stay ahead of the curve, our team at National Salon Resources is sharing this guide to…
Longer, fuller hair is back with a bang, and clients can’t get enough of it. As stylists, we love selling clients on hair extensions because they leave feeling transformed and we know there’s a good chance they’ll be back for more. Like hair dye and any other style that requires regular upkeep, hair extensions usually…
One of the most important things you can do as a salon industry professional is to remember what it’s like to be a client. There’s nothing quite like that perfect salon experience where you leave feeling like a million bucks. When clients have a great experience, the effect is something of a multiplier. Not only…
There are many promotion opportunities throughout the year when it comes to marketing. Salon products and services make a thoughtful gift for friends, loved ones and family members alike. At National Salon Resources, we connect salon industry professionals with professional beauty supplies, hair education, and other keys to salon success. In today’s post, we’re sharing some of our…
Your clients come into your salon to get their hair done, but they also come for so much more. The best stylists give their clients a complete experience, treating them to a much-needed self-care break and giving them a look they can work with on their own. At the same time, clients appreciate stylists helping…
We’re all craving something new and fresh in 2021. Everyday people have been in survival mode and when it comes to hair care, basic maintenance became the trend no one wanted in 2020. As hope of the economy opening back up trickles in, customers will be ready to let their adventurous side shine through, and…
2020 is coming to a close, and a new year is right around the corner. As this year winds down and we get ready to ring in the new, now is an ideal time to get a jump start on next year’s marketing strategy. At National Salon Resources, we partner with salon industry professionals to help…
The air is cool and crisp these days, and it won’t be long before we’re starting to deck the halls. Across the country, drugstores and retailers alike are rolling out their holiday displays and getting ready for the boost in business that comes with the holiday season. For salon professionals, the holidays offer an opportunity…
It’s fall again, and across the country, the world is awash in a sea of vibrant color as the leaves change and nature puts on one last show before winter. For many clients, this season of change is the perfect time to make a change in their look. As a stylist, staying on top of…
It’s that time of year again when the air is beginning to cool. Before we know it, the holidays will be right around the corner. Now is a perfect time to take advantage of fall promotions. Fall is a time when many clients are looking for new looks to start up a new season. Read…
As a salon professional, you want to do everything you can do to increase your profits. That’s why more salon industry professionals are taking advantage of the opportunity to offer online salon products to their clients. Offering online cosmetologist supplies to your clients gives them the chance to purchase their favorite products while boosting your…
Many salons and spas are starting to embrace selling retail products online and offering the ultimate shopping experience for their customers. They find it quick and convenient, and the way their clients want to shop. If you’re not taking advantage of this powerful sales platform, your business is missing the opportunity to service your clients…
After spending weeks or even months in quarantine, salon customers everywhere are ready to get their hair back on track with the help of their favorite salon industry workers. Now that salon businesses are starting to reopen across the country, it’s a good time to stop and reformulate your overall business strategy as a salon…
With salons across the country in the process of reopening after a temporary closure due to the pandemic, salon professionals are breathing a collective sigh of relief. While you’re welcoming your clients back for their long-awaited blowouts and colors, it’s a good time to think about ways to diversify your salon income. If you’re not taking advantage of…
Whether you’re already a fan of Alter Ego or looking to try a new color line, we’ll have everything you need to know about the large selection of Alter Ego color options we have available to you. At National Salon Resources, we are committed to the success of our stylists, and that includes helping you make an educated…
Here at National Salon Resources, we take pride in being committed to the success of our customers. That includes providing helpful tools and resources to our stylists who are returning to work while dealing with a pandemic. We’re happy to be able to offer a few summer stimulus deals for the month of June from some of…
Explore the basics of some of our most popular hair color lines to find the right fit for your salon. Many of them can be customized to get the result you’re clients are looking for. It’s just a matter of which formula and benefits work best for your application style. Alter Ego Italy (AEI) “Color…
As the seasons change, so does your clients’ hair. It’s important to find the best products for you and your clients, especially after the dry winter season. We’re all recovering from winter and the dryness that comes with it. Now is the perfect time to offer conditioning treatments in your salon. Milbon has a variety of lines,…
Offering an array of professional products allows you to recommend the best possible product for your client’s hair. It helps protect their hair health and color investment and keeps their most prized accessory looking its absolute best. Of course, you can’t forget the opportunity to increase your profits. Unfortunately, many salon professionals are intimidated by…
Your regular customers are the heart of a successful salon business. Finding ways to expand your most loyal customer base can dramatically increase your regular salon income. One of the best ways to expand your clientele base is through locally targeted promotions. At National Salon Resources, our beauty industry experts specialize in providing professional beauty supplies…
Many stylists are already taking advantage of the power that social media has by connecting with clients and showcasing their work, but is there more they could be doing to boost their client base and their sales? Not only is National Salon Resources full of beauty industry experts, but we also have people that are specialized in…
Babe Hair Extensions are made with 100% Remy Human hair, which means the natural cuticle is preserved to allow all the hair strands to run the same direction. With proper care, Remy hair has minimal matting and tangling, and it can last for months! Babe uses ethical practices and procedures for the production of their extensions.…
Infused with antioxidant-rich argan oil and shine-boosting vitamins, the Moroccanoil Treatment is a great product to get the silky, shiny, and healthy hair your clients are looking for. As a pioneer of oil-infused hair care, it created a worldwide buzz on argan oil. Providing a versatility every stylist looks for in their products, it can be used…
It’s important to know the science behind your tools. That way you can make the right decision next time you need to purchase a new styling tool. Aria Beauty’s Infrared Technology produces a gentle heat that warms from the inside out. It works with the ceramic plates to create negative ions to bring the oils in the…
As a beauty industry professional, you want to do everything you can to keep your customers happy while increasing your income. One way to give your clients the best possible service and add value to their experience is by offering a wider selection of services and promoting them on social media. One of the best…
If you’re a salon industry professional looking for ways to increase your salon business, add-on sales are a great way to add additional sales to every ticket. Just as restaurant servers can boost their overall ticket sales by upselling drinks and desserts, salon industry pros can add to their sales by recommending add-ons. Add-on products add value…
Now that we’ve rung in the new year with celebratory toasts, and the holiday season is behind us, it’s important to not lose the momentum you’ve gained with seasonal promotions. For many salon industry professionals, January marks the beginning of a slower season after the hustle and bustle of the holidays. But if you play…
It’s December, and that means jingle bells and holiday spirit are everywhere, even in your salon! With all of that goodwill and good cheer around, salon clients are spending more than any other time of year on holiday salon products from gifts to splurges to holiday updos. If you’re not taking advantage of the opportunity to boost…
Los Angeles, USA – From October 17th – 20th 2019, Elgon, the legacy hair care brand from Italy, made its debut at the largest fashion week production on the west coast Los Angeles Fashion Week Powered by Art Hearts Fashion. The event featured over 30 international designers and was held at the Majestic Downtown. From start…
No two people are alike, and the same goes for shampoos! Everyone’s hair is a little different, and it’s good to keep a variety of shampoos in-stock, so clients will get personalized, reliable results that are tailored to their needs. To help you find what you need for your client, we have created a list…
With Halloween behind us and Thanksgiving just around the corner, folks are already starting to make holiday plans for this year. Before you know it, the holiday season will be upon us, and if you’re not ready, you’re going to be behind the competition when it comes to getting ready for holiday promotions. Long before you sit…
JLO created a lot of hype on the internet while at Versace’s spring show in Milan. Her flowy and ultra-glamerous locks were designed by Color Wow Creative Director and Celeb Stylist, Chris Appleton, who used both the Dream Coat Anti-Humidity Treatment and Cult Favorite Firm + Flexible Hairspray to help her hair flow in motion during the memorable event. So you…
As we get older, our skin and hair care needs begin to change. For many clients in their forties or older, they may begin to take on a regular skincare routine to keep their skin looking healthier as it goes through midlife changes. They will often add a cleansing product and anti-aging moisturizer to their…
It’s fall again, which means the sound of crunching leaves, pumpkin spice wafting on the air, and comfy leggings paired with oversized sweaters. It also means that many of your clients are going to be thinking about changing up their looks for the fall. As autumn kicks into full swing, so do highlights and side…
In the Information Age, the world is changing almost faster than we can keep up. One of the biggest ways the digital era has changed our daily way of lives is through the introduction of social media. For salon industry professionals, social media has become a complete game-changer. It gives salon experts the opportunity to…
As a salon professional, you offer a wide range of products and services for your clients. But one that consistently stands out as a top seller is hair color. Year after year, customers spend millions keeping up with the latest hair color trends. One of the best ways to stay ahead of the curve is…
One of the best ways to boost your overall revenue as a salon professional is by boosting the product line you offer to your clients. But many professionals are overlooking a significant portion of their client base with their product offerings. If your retail selection doesn’t offer products tailored to your male clients, you’re missing…
What is the latest trend to sweep our professional salon industry? If you guessed hand tied wefts for hair extension clients, you are right! We are excited to announce that we have the highest quality and best value wefts coming in July. Of course we will also be offering the education and training to help…
As a salon professional, you know how important it is to stay up-to-date on the latest industry trends. If you’ve looked at Instagram in the past few months, you know that eyelash extensions and growth serums are one of the hottest trends on social media. Dedicated eyelash extension services are popping up all over the…
Eyelash growth is no game; stay safe out there. Anytime you’re putting anything on your eyes, you should do a significant amount of research on the product. Sadly, even when you do your due diligence to pick the best and safest products, you still have to take precautions. The majority of cosmetic companies around the…
If you’re a salon professional, you probably already know that add-on sales can significantly boost your overall income. Salon customers love the opportunity to purchase products you recommend for their unique needs. As their stylist, the service you provide by recommending these products adds to their overall experience. In recent years, more consumers than ever…
If you’ve been a salon industry professional for a while, you may know the pain of struggling to keep up with the ever increasing cost of living. You fret over whether you should pass that cost on to your clients, who have come to rely on your great service but also may be accustomed to…
The salon and beauty industry has traditionally been based on a brick-and-mortar model, but all of that has changed in recent years. In today’s world, clients value quick gratification and convenience. This is especially true for younger clients, who prefer text messaging to calling, same-day appointments, online scheduling. To attract younger clients while continuing to…
Whether your clients prefer classic styles or something more modern and trendy, it’s important for you to keep up on the latest styles. From eyelash extensions to gorgeous color techniques, being able to offer new services to your clients helps you stay ahead of your competition. Babe Hair & Lash Certifications Get the confidence and…
Adding salon retail products to your salon is one of the best ways to increase your sales as a professional stylist. Whether your clients are purchasing beauty essentials or haircare products, offering products fit to their needs improves client experience and boosts your income. At National Salon Resources, we offer many retail cosmetology products your clients will love. If…
Whether you’re a professional stylist with an artsy beauty boutique or a high-volume city salon owner, selling professional beauty supplies is essential to your business as a licensed cosmetologist. The holidays are the perfect time to kick up your sales year-round by introducing clients to great new products through upselling. At National Salon Resources, we offer…
The holidays are just around the corner, and that means clients will be stepping into salons to get their holiday looks in order. The holiday season is the perfect time to turn seasonal clients into loyal, year-round customers. At National Salon Resources, we love helping licensed cosmetologists find the right tools they need to connect…